To be recognized globally as a producer of world-class steel.
To attain 2 million tons per annum steel manufacturing capacity & produce steel at international standards of cost & quality.
- To develop Pan-India brand loyalty for “FRIENDS STEEL”.
- To integrate production facilities to have a better grip on quality and costs.
- To be counted among top 5 steel brands known for quality and premium services in India by 2016-2017.
- To associate with quality conscious producers pan-India to make Friends Steel available locally to customers across India.
- To diversify into different segments related to steel.
- To broaden the portfolio of products offered under the brand umbrella of “Friends Steel”.
- Partnering with customers and understanding their needs to achieve higher levels of customer satisfaction.
- To develop customer centered values in employees and facilitate them to excel in their professional, personal & social life.
- To be proactive in conserving environment, maintaining higher level of safety and addressing social concerns.