Vision Mission Objectives

Vision
To be recognized globally as a producer of world-class steel.

Mission

To attain 2 million tons per annum steel manufacturing capacity & produce steel at international standards of cost & quality.

Objectives

  • To develop Pan-India brand loyalty for “FRIENDS STEEL”.
  • To integrate production facilities to have a better grip on quality and costs.
  • To be counted among top 5 steel brands known for quality and premium services in India by 2016-2017.
  • To associate with quality conscious producers pan-India to make Friends Steel available locally to customers across India.
  • To diversify into different segments related to steel.
  • To broaden the portfolio of products offered under the brand umbrella of “Friends Steel”.
  • Partnering with customers and understanding their needs to achieve higher levels of customer satisfaction.
  • To develop customer centered values in employees and facilitate them to excel in their professional, personal & social life.
  • To be proactive in conserving environment, maintaining higher level of safety and addressing social concerns.