Friends Business Strength

Business Strength

We have been offering the widest and complete range of products in our industry. Over the years we have developed a relation of ultimate source of reliability with customers. We are available in quite reachable location with 24-hour services. Our Plant is fully equipped with day-to-day advanced technology.

Over the years our customers have preferred us on account of our specialized range of products, add-on manufacturing facilities, etc., as compared to others in our field. The company has its centralized marketing office at Ahmedabad backed with a committed web of over 1000 dealers and distributors spread across Gujarat. Needless to say, it’s our customers’ continuous feedback regarding innovation, new product development, extra manufacturing facilities, etc., that has acted as our guiding strength over the period of time.

We started with a team of 5 people in 1999 and today we have a team of 500 dedicated and highly motivated people who own the vision of “making world-class steel”. FRIENDS STEEL prides in its highly efficient marketing team with innovative and out of the box ideas to think ahead of the time and turn challenges into opportunities. It is through them that the group ‘sees hears touches and smells’ the business environment and ‘tastes’ success. They are our eternal source of Strength.
FRIENDS STEEL’s focused marketing strategies have catapulted it to enjoy a price premium for ‘FRIENDS STEEL’ brand products over non-branded products in the market. The company has been consistently creating better brand awareness of its products, which now enjoy a comprehensive reach across Gujarat.

We have throughout our journey been actively working with suppliers of technology/spares/Raw Materials/Know-Hows. Active working involves training the supplier about our need specification and working with him to develop products and services as per our needs and standards. Over a period of time we have nurtured our relations with various suppliers and today we have a wide web of suppliers all across Western-India that helps us keep our purchase costs lower than the industry standards.


We assign value in the working relationships with our clients by listening carefully to them and understand thoroughly their needs and work closely with them to solve their engineering problems. Our technical staff members stay abreast of developments in their technical professions, allowing us to implement both traditional and state-of-the-art technologies in our engineering analyses and designs. This wins true partnering spirit from our clients. A high percentage of our work is repeat business from our existing clients.

Philosophy of “Friends Parivar”

  • We the people of Friends Steel shall keep our senses open to our social, business and ecological environment.
  • Our efforts would be in a direction of Creating Quality in Ourselves, Our Conduct, Our Work, Our Behavior, Our Environment.
  • We shall relentlessly strive for Growth both Personal and Professional.
  • We The Members of “Friends Parivaar” Shall strive to keep up and enhance the good name our Parivaar.