Business Strengths

We have been offering the widest and complete range of products in our industry. Over the years we have developed a relation of ultimate source of reliability with customers. We are available in all strategic areas with a focus on providing excellent service and quick delivery. Our Plant is fully equipped with modern infrastructure and technology.

Over the years our customers have preferred us on account of our specialized range of products, add-on manufacturing facilities, etc., as compared to others in our field. Our Head Office is at Ahmedabad and we feel proud to have a web of over 1000 dealers and distributors spread across Gujarat. For us, our customers’ continuous feedback regarding innovation, new product development, extra manufacturing facilities acts as our guiding strength over the period of time.

We started with a team of 5 people in 1999 and today we have a team of over 500 dedicated and highly motivated people who own the vision of “making world-class steel”. FRIENDS STEEL prides in its highly efficient marketing team with innovative and out of the box ideas to think ahead of the time and turn challenges into opportunities. It is through them that the group ‘sees hears touches and smells’ the business environment and ‘tastes’ success. They are our eternal source of Strength.
Our focused marketing strategies have catapulted it to enjoy a price premium for ‘FRIENDS STEEL’ brand products over non-branded products in the market. The company has been consistently creating better brand awareness of its products, which now enjoy a comprehensive reach across Western India.

Throughout our journey, we have actively been working with suppliers of technology/spares/Raw Materials/Know-Hows. Active working involves training the supplier about our need specification and working with him to develop products and services as per our needs and standards. Over a period of time we have nurtured our relations with various suppliers and today we have a wide web of suppliers all across Western-India that helps us keep our purchase costs lower than the industry standards.


Our Business Philosophy

We assign value in the working relationships with our clients by listening carefully to them and understand thoroughly their needs and work closely with them to solve their engineering problems. Our technical staff members stay abreast of developments in their technical professions, allowing us to implement both traditional and state-of-the-art technologies in our engineering analyses and designs. This wins true partnering spirit from our clients. A high percentage of our work is repeat business from our existing clients.


Philosophy of ”Friends Parivar””

  • We the people of Friends Steel shall keep our senses open to our social, business and ecological environment.
  • Our efforts would be in a direction of Creating Quality in Ourselves, Our Conduct, Our Work, Our Behavior, Our Environment.
  • We shall relentlessly strive for Growth both Personal and Professional.
  • We The Members of “Friends Parivaar” Shall strive to keep up and enhance the good name our Parivaar.